Why I Build in Public

There's a vulnerability in showing work before it's finished. It goes against every instinct we have as designers — to present the perfect case study, the clean narrative, the polished outcome.

But I've learned more from sharing my messy process than from any carefully curated portfolio piece.

The Messy Middle

Every project has a messy middle — that uncomfortable phase where nothing works, the direction is unclear, and you question every decision. We usually hide this part.

I think we should celebrate it.

What Building in Public Looks Like

It's sharing the sketch that didn't work. The user test that surprised you. The design that got killed by engineering constraints.

It's being honest about the gap between intention and execution.